BLOG POSTS

The perfect guidance to get the most out of your business.

In our blogs you will find many tips and tricks

for the ultimate e-commerce and marketing strategy

 

What is Google Ads and how does it work?

What is Google Ads and how does it work?

You have probably noticed the ads that appear at the top of search results in Google. These are made by different advertisers with Google Ads. Google Adwords is a system from Google that makes it possible to manage these advertisements. In this blog you will find all...

Advertising on Pinterest? Go for it!

Advertising on Pinterest? Go for it!

Pinterest is known as THE platform for finding inspiration. Pinterest has no less than 250 million monthly users, 3.5 million of whom are in the Netherlands. Pinterest is often used as a source of inspiration. This makes Pinterest different from other social media...

Link Building Do’s and Don’ts

Link Building Do’s and Don’ts

For any performance marketer or agency, link building is an important SEO (search engine optimization) tactic to compete and thrive online. Getting other websites to link back to your website is the foundational objective of link building. Building links is vital to...

Page title and Meta description as SEO adjustments to score quickly

Page title and Meta description as SEO adjustments to score quickly

Do you recognise this structure of title and description from Google search results? Did you know that you can fill these in yourself for your website and that they can help you achieve higher position s in Google? In this article we will explain how these so-called...

Local SEO – 5 ways to improve your local visibility online

Local SEO – 5 ways to improve your local visibility online

Local SEO is very important for businesses: almost half of all Google searches are looking for local information, which means that if your business is not optimized for local searches, you are missing out on potential customers. Or while local SEO is crucial if you...

SEO vs SEA -The Difference One Letter Makes

SEO vs SEA -The Difference One Letter Makes

If you have been in the digital marketing sphere for any period of time, SEO is probably one of the fist acronyms you became familiar with. (But just in case you are a newbie - SEO stands for ‘search engine optimisation’). So, when you suddenly see SEA, you will be...

Prospecting Social Campaigns – ‘Find & Keep’

Prospecting Social Campaigns – ‘Find & Keep’

A social media campaign is one of the most basic marketing strategies to grow your brand and your audience. It is a bit like the ‘chicken and the egg’ scenario - which came first - building your brand or building your customer base? Actually, it is probably more like...

GMU Annual review 2020

GMU Annual review 2020

First of all: Happy new year! 🥂🎉 https://giphy.com/gifs/random-fireworks-nbJUuYFI6s0w0 (Unfortunately no fireworks show to end the year in 2020 ... so here's a digital fireworks show from us for you 😉) 2020 was the year that things turned out slightly different for...

I manage a successful, national webshop, what’s next?

I manage a successful, national webshop, what’s next?

You’ve decided years ago that you were going to achieve your dream to start your own webshop. You’ve made plans, found partners, researched all sorts of transport and distribution possibilities and went live, how exciting. Your online business has just become real....

SEO & Lead Generation – Powerful Players in Growing your Business

SEO & Lead Generation – Powerful Players in Growing your Business

The world of Digital and Performance Marketing will introduce you to ‘characters’ as weird and wonderful as those Alice met down the rabbit hole. So, understanding this technological pseudo-reality and its vernacular is a vital skill for navigating the customer’s...

Customer Lifetime Value: How worthy are your customers?

Customer Lifetime Value: How worthy are your customers?

Whether you sell products or services and whether you work with one-time sales or subscriptions, attracting new customers will take time, effort and of course, money. You would think that after all this hard work you deserved a little party when a new customer has...

WRITING FOR SEO

WRITING FOR SEO

Content is King; SEO is the Kingdom An intrepid writer entering the world of digital performance marketing undergoes a transformation. As a content writer or copywriter, you are no longer only writing for readers (aka a target audience), you are also writing for...

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