GOOGLE ADS RESULTS
AVERAGE RETURN ON INVESTMENT
SALES FOCUS: REFURBISHED IT
TARGET GROUP: B2C & B2B
COO: WOUT WAGEMANS
TARGET MARKEt: THE NEhERLANDS
As children we probably all thought: ‘Why do I have to go to school? Or: How does the world work?’. Wout Wagemans also had these thoughts at a young age.His view of life and the world have made Remarkt what it is today: The marketleader of refurbished IT in the Netherlands. With a warehouse bigger than 2000m2 they will continue to grow.
PRIOR TO WORKING WITH GMU: They were only selling on marktplaats, the Dutch eBay.
SINCE WORKING WITH GMU:
Since working with GMU we have grown exponentially. I have a lot better insight and I can change the business focus a lot easier. Data is hard evidence. To measure is to know.
“Why throw away products, when refurbishing them makes them last longer.”
WHERE IT ALL BEGAN
UsedPC4Sale, the predecessor of Remarkt.nl focused on cheap refurbished products. Their market share in high-end products kept growing. This didn’t fit the business proposition of UsedPC4Sale. Which is why WOut founded Remarkt five years ago, a home-made magento webshop which focused more on high-end refurbished products. Remarkt kept growing over the years, UsedPC4Sale kept getting smaller. “
That’s when the focus shifted to Rmarkt. You build up a division and then you hire a manager, because it is too much work to continue managing it on your own. That’s how we grew to 30 FTEs”
GOOGLE ADS CAMPAIGNS
NUMBER OF ADS
“Before we started working with GMU, we only focused on eBay and similar websites, which is where we build our foundation. When we started working with GMU things really took off.”
DE SAMENWERKING MET GMU.ONLINE
After GMU analysed our Google Analytics they saw that most of our profit came from Google Ads. As the CEO I value data. I want to know where we can grow. When originally our traffic came from the Dutch eBay, now our Google Ads campaigns are converting.
Our next focus is going international. We operate within 10 minutes of the German border, so that’s a logical next step. It would be great to have a warehouse in Germany. We can easily move item back ad forth. Currently we are still fully focused on expanding in the Dutch market. But when you are a market leader it’s only natural you start looking at international expansion.
And online marketing…
Data is evidence. We are working on optimising our Google Ads even more. When we look at the impressionshare there’s still a lot we can improve on. We have to do this in a durable way, however. Our Return on Ad Spent has to stay optimal.
“Our focus for next year is to make people realise a refurbished laptop is also a great choice.”
WE ALSO WORK WITH:
Also want to improve your return on investment in Google Ads?
Try our FREE Google Ads scan
FREE GOOGLE ADS-SCAN
Would you like to know if you are getting the most out of your Google Ads? Would you like to lower costs but increase conversions? Try our obligation free Google Ads scan. Our specialists will analyse your Google Ads account and see where you can make improvements. We offer you a free scan that gives insights into your campaigns but also provides you with actionable insights to make improvements.
WHY A FREE GOOGLE ADS SCAN?
- Actionable insights
- Lower your costs
- Better conversion opportunities
- Better Return on Investment
- Free report with actionable tips
We value your privacy. Any information you provide us is confidential. We will never share your information with third parties.