LALASHOPSThe forces of nature and the power of technology
Simplicity, responsible and conscious and affordable shopping.. That is the vision of Lalashops. By working together with local entrepeneurs and selling their products on the multi-platform, unnecessary costs are saved. The money that Lalashops has left goes toe humanitarian and ecological projects.
The challenge for GMU was to get more traffic through Lalashop’s own website. Previously, Lalashops only sold through external marketers. Selling through external marketers has the disadvantage that they often only pay out once a month and afterwards.
BAS VAN DER PLAS | CEO OF LALASHOP.NL
Lalashops was founded by two friends: Rob Janssen and Bas van der Plas. A webshop that originally focused on the sale of salt lamps, but nowadays has grown into a multishop.
Both entrepeneurs, Rob and Bas, have a passion for conscious entrepeneurship. Besides running lalashops.nl they make a positive contribution to society. By combining technology and nature they want to inspire others.
“ I’m seeing some results and I’m keeping an eye on analytics and adwords. I really look at them now and then, but not at all in the past few days, becaus it’s such an explosion all at once. We now have as many visitors every day as we used to have on our highest number of visitors ever.“
BAS VAN DER PLAS
For Lalashops.nl a combination of SEA and SEO has been the right approach.
In order to attract the first traffic to the website, Google Ads campaigns were set up. With a combination of Google Search and Google Shopping campagins the growth of the website visitors has been initiated. The Google Ads campaigns are set up using the unique software that GMU has developed.
In addition, with the help of SEO, the start was made to create a stable basis. By creating content that takes into account the most important keywords and generating links on relevant websites, the website of lalashops has been strengthened.
“I think your approach, with my background as a programmer, is ‘the way to go’. You shouldn’t depend on people in the long run. You should leave smart thinking to people, but automate repetitive work. The approach form the mind of a programmer, that’s what makes GMU unique.”
“The great thing is that you can check the results yourself. By typing ‘gaming pc’ in Google and suddenly you see that you’re going to page one. The first three at the top of each search get the largest percentage of the search. You have to have qualitative backlinks and be busy with good content that you bring to the outside world. Then you can think, if you put someone full-time on it, you pay just as much than to hire a team of specialists. But the specialists allready have a lot more experience.”
Fun fact: for the time being, Bas is not able to increase the SEO budget due to the large amount of orders!
GOOGLE ADS RESULTATEN
VERTONINGEN PER JAAR
KLIKKEN PER JAAR
“We looked into what it really takes to generate more visitors and then we thought: we’re going to do everything ourselves. Besides the fact that it’s impossible to do it anymore, it’s also much smarter to put it down to specialists.“