Senior Google Shopping Specialist / Performance Marketeer
At GMU, we develop breakthrough, scalable SaaS solutions that make a real difference for e-commerce entrepreneurs. Our mission? To help web shops worldwide optimize their profitability reliably and predictably by fully automating Google Shopping, data feeds and campaigns through our proprietary platform and app.
At GMU, you will work on two pillars of our technology:
Business Analytics App
- Easily generated business analytics and clear insights for profitable growth
- Continuous clarity about your ROI progress, so you can make informed decisions with confidence
- Monitor directly your Return on Ad Spend (ROAS)., sales, investments, visitor traffic and conversion rates
- Anytime, anywhere access To comprehensive insights so you stay one step ahead of your competitors
- In-depth customer analysis: track both new and existing customers with detailed statistics
Martech Automation Software | Help mee het systeem te bouwen achter 900% ROI
To make these exceptional results possible, we develop our own Marketing Technology Software (Martech Automation).
A Decision Hierarchy (Decision Engine):
Dynamic decision rules are applied here. They automatically determine Where and how budgets are allocated for maximum growth.
Feed Automation Systems:
Product feeds, ad copy and targeting will be automatically optimized based on real-time data.
GMU = Best workplace 🎉
About you
- Minimum 7-10 years of practical experience with Google Shopping, Google Ads and performance marketing
- A true high performer with in-depth expertise in ROAS/POAS optimization and advanced bidding strategies
- Experience with feed management, custom label strategies and large-scale campaign markets
- Familiar with Google Ads scripts, server-side tracking and automation To maximize efficiency
- Able to complex e-commerce ecosystems understand and translate into scalable growth strategies
- A strategic sparring partner For e-commerce clients: you connect business goals with measurable results
- Proactive, innovative, and not afraid to work with AI, automation and generative technologies
- Always looking for smarter workflows: you invest time in R&D and test advanced marketing solutions
- Comfortable with full ownership: from campaign design and optimization to reporting and scaling up
- A team player Who enjoys working with international e-commerce entrepreneurs and top specialists
Your toolkit
- Google Ads & Shopping (PLA, PMax, Search, Display, YouTube)
- Merchant Center & feed management (DataFeedWatch, Channable or similar tools)
- Tracking & Measurement: GA4, GTM, server-side tracking, attribution modeling
- Automation & scripts: Google Ads scripts, rules and API integrations
- Performance strategy: ROAS/POAS optimization, profit-driven marketing, growth modeling
- AI & innovation: Leveraging AI tools for campaign optimization, reporting and workflow efficiency
AI, R&D & Innovation
- Use AI to speed up learning, testing and optimization
- Practical experience with AI tools that increase scalability, forecasting and efficiency
- You spend some of your time R&D and cutting-edge marketing technologies
- You actively contribute to a innovation culture and shares insights with the team
- You will work with international e-commerce entrepreneurs and industry partners
Ownership, Creativity & Freedom
- Full responsibility About your accounts and projects
- Enormous freedom to creative, data-driven solutions to design
- Working in a culture that innovation and experimentation stimulates
Extra bonus points if you have:
- Experience with AI-driven bidding strategies
- Knowledge of Large Language Models for marketing automation
- Experience with Machine Learning applications in performance marketing
- A proven track record in international e-commerce growth
Personal growth = GMU
🏆 Why you will enjoy working with us
💎 We work exclusively with senior developers and marketers
⬆️ Top 10 FD Gazelle: One of the fastest growing companies in the Netherlands
💰 An average customer ROI of 900% (satisfied customers!)
❤️ Onze klanten beoordelen ons met een 9,4/10 and love working with us
🚀 21 years of experience in perfecting our technology - And we have only just begun!
💻 Work with the best hardware: you get the fastest laptop and a 49” curved cockpit screen, allowing you to code across 5 screens simultaneously.
Want to work with an epic setup? It's possible with us!
📚 Opportunities for training, new challenges and advancement to leadership positions
💸 An exceptionally competitive salary that fits your experience
🎯 Ready for the ultimate challenge?
👉 Click on Apply Now and shows why You are the high performer we are looking for! 🚀
💡 Our culture? We don't call ourselves “staff,” we call ourselves a family.
🍽️ Luxury team dinners every 12 weeks
🎮 Game Night every Tuesday
🚀 Quarterly outings and team activities
🏡 Hybrid working? Working from home occasionally is fine, but team bonding and knowledge sharing are key; that's why we're usually together at our office in Meppel.
✈️ Freedom to temporarily work from abroad (for example, workcation)
🌎 International collaboration with e-commerce entrepreneurs and tech partners
🧠 20% R&D time, continuous innovation and diving into the latest technologies
🤖 AI as a growth accelerator: We leverage AI to learn faster and develop proofs of concept even more quickly.
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