Perhaps you are struggling to effectively use your marketing budget, your current approach is not delivering enough new customers, or you are experiencing a lack of resources to realize your growth ambitions. Or perhaps you are simply facing increasing competition in the marketplace.
Marketing challenges are part of entrepreneurship. To face them structurally, you need a reliable and long-term partner. We can be that partner for you. Achieving Sustainable Growth We help you to effectively connect with your customers and achieve sustainable commercial growth. That is our vision of successful and profitable marketing.
This story is not about a typical Google Ads agency that simply manages campaigns with the goal of billing as many hours as possible.
This is about a strategy based on 20 years of my own experience that shows how to really grow by advertising smartly on Google.
It all started more than 20 years ago,when we started our e-commerce journey ourselves.
As entrepreneurs, our primary focus was obviously on sales growth, preferably a monthly increase over the previous month. After all, the most important elements of a growing business are sales and marketing; after all, without sales, there is no business.
But we quickly learned that it was smarter to focus on profitable revenue growth. Through marketing efforts such as Google Ads and SEO, we may have been growing rapidly, but at the same time we were seeing our bank account shrink just as fast.
We found that it was impossible to consistently run a profitable business, let alone grow, by bidding on keywords with the best of intentions. Online advertising with Google Ads and Google Shopping allowed us to grow quickly, but without a data-driven strategy, our bank account dwindled just as quickly.
We found that it was impossible to consistently run, let alone scale, a profitable business by bidding on Google Adwords keywords and Google Shopping products with the best of intentions.
This brought us to the key question: how can we grow our ads for new products as quickly as possible in terms of revenue in a profitable way?
Thanks to our background in software engineering, we started developing our proprietary Google Ads management software, based on mathematical algorithms we use to maximize profits at the product level. Our focus went beyond keywords. Instead of bidding on keywords, we look at marketing from the product: profit optimization from the margins of all items placed in orders, by item and by country. In this way, things like price compared to competition, scarce/niche items, runners-up, etc. can be recognized and divided into different marketing segments. We segment products based on performance and profit goals in different campaigns, each with its own goal and cost constraint. This is how our unique, data-driven Google Ads campaign structure was created, with which we have been successful for years.
Test Phase - For products without data, we use a controlled budget and safe starting bid for Google Ads. It is not desirable to use these test products in an automated strategy such as Google Shopping Performance Max because no data is yet available for these products. By isolating these products in a classic Google Shopping campaign with a limited Google Ads bid, we can safely test whether a product can be successful with a limited budget at Google Shopping and in Google Ads.
Mid Funnel - When a product realizes its first sales and within your intended return falls, we move the product to the Mid Funnel. Here we work with the average return we want to achieve over the entire Google Ads campaign. We control the Mid Funnel like cruise control with an algorithm for target returns. You can think of the Mid Funnel strategy as a kind of growth chamber, where we grow the products into a Profit Star or Revenue Star.
Bleeders - Products that generate a lot of impressions and clicks without being sold end up in the Bleeders segment. Here we set a low Google Ads bid so that the product is still visible in Google Shopping, but does not consume a large part of the Google Ads budget. This is a very important part of our strategy. Products that we mark as Bleeders typically gobble up up to 70% of your budget. Imagine how much additional revenue you could generate if you put this 70%, which is also lossy, on your most profitable products.
This is exactly what we're doing; after 20 years of testing, this appears to have the greatest impact. Because of this segmentation, we save an average of 70% of the budget that would otherwise be lost to non-converting clicks. We can invest this saved budget in PPC campaigns with the highest probability of winning, achieving our goals with smart bid adjustments and a proven PPC management strategy.
Rising Stars - Google Shopping products that perform vastly above your target return (and thus are by far the most profitable) are given the highest priority and enter the Rising Stars category. Here they get an unlimited budget. This sounds scary, but is essential to our strategy. For example, if a product brings in 16 times its PPC deposit, as a true entrepreneur, you want to keep selling that indefinitely, right? However, it's important to be on top of this like a hawk. That's where our algorithms come in. When a product with an unlimited budget no longer reaches its x16, but moves toward Mid Funnel returns, we automatically move the product into the Mid Funnel with our Google Ads Manager Software and the product is also fully automatically given a limited Google Ads budget. NOTE: If you are using an unlimited budget strategy, always automate your limits, otherwise this can go wrong.
Revenue Stars - Years of data analysis shows that 80% of revenue comes from only a maximum of 20% of products (the well-known 80/20 rule or Pareto principle). In addition to your Profit Stars for creating additional space in returns, your Revenue Stars are essential for achieving your revenue growth, an important segment. We place these products in a special segment where we optimize each product for maximum sales/profit ratio.
Profit Stars - The products that perform far beyond your intended returns. You want to give them literally unlimited space, yes, you heard right, really unlimited. Say a product is sold with a return of 1500%, why wouldn't you want to invest €10,000 to generate €150,000 in sales? Note: unlimited budgets can be very dangerous if you set them manually. Since we manage campaign structures with our own software, a product automatically falls back into another segment with budget restrictions and different bids/goals once it is not a Profit Star.
For 20 years, the above structure has been our blueprint for success. With this blueprint, we became the market leader within two years.
From then on, other web shop entrepreneurs wondered how we could grow so fast without external capital.
Our secret: we reinvested our profits in our most profitable Google Ads campaigns, creating an unlimited flywheel effect.
From then on (we're talking about 20 years ago), other e-commerce entrepreneurs asked us if we could also promote their webshop and achieve the same growth for them.
We have been nominated seven years in a row for a FD Gazellen Award. In fact, last year we were among the top 10 fastest growing companies in the Netherlands with an international client portfolio
Do you recognize yourself in the following?
If one or more of these questions appeal to you, read on!
With our company, you don't pay an hourly rate. Instead, we work with a service fee that grows with your success. This ensures that every dollar you invest goes in the right direction.
We don't work with vague reports, we have our own Google Ads Manager Software APP that allows you to track all your data and, more importantly, your returns in real time, from your Google ads and PPC campaigns (Google Shopping) as well as from SEO, social media ads and your direct website sales, so you can always see what your investment is paying off and easily compare it to the previous period.
Google Ads provides access to a global reach and the ability to get in front of potential customers at the right time. Whether you outsource your Google Ads or manage your own Google Ads account, it's all about data, visibility and efficiency.
Dates = King
Setting up a good Google Ads campaign based on historical data, possibly combined with seasonal forecasts, is essential to getting your products to the top of search results, sales and returns.
Our 20 years of experience as Google Ads specialists has taught us that every pay-per-click campaign should contribute to your bottom line. We regularly analyze performance through tools such as Google Ads Editor, Google Ads Dashboard, Auction Insights, Google Ads and, of course, through our own Google Marketing Manager Software. Our data-driven approach is specifically designed to minimize the cost of Google Ads and maximize return on investment.
Our unique approach and software ensure that you are not only visible, but also remain profitable.
Data is essential for growth. That's why we prefer to leverage literally every customer interaction with our proprietary Server-Side Tracking. This innovative method of collecting and analyzing data is the solution for dealing with restrictions such as cookie blocking and stricter privacy regulations.
With Server-Side Tracking, data is stored directly on a special server we set up for you and then sent to the marketing channels via API, instead of browser/cookies. This means that your data is processed more reliably and securely. For e-commerce entrepreneurs, this is essential: you get full insight into your customers' behavior, even if they block tracking cookies. The result? More conversions, better targeting and higher returns.
As an e-commerce entrepreneur, your main goal is to maximize the return on your marketing budget. At GMU, we understand that through and through. That's why we help your business grow with smart solutions like Enhanced Conversions in Google Ads.
This advanced tracking technology allows you to accurately measure every conversion, even when traditional cookies fall short. Enhanced Conversions uses additional data points, such as ‘add to cart’ actions and product clicks, all of which are securely encrypted and fully compliant with privacy regulations. This allows us to collect more actionable data and measure the relationship between Google Ads clicks and actual sales.
With this insight, we can identify early on which products are getting a lot of clicks but not leading to sales. It is a perfect solution for e-commerce entrepreneurs who want to know exactly where their revenue is coming from and seize every opportunity to grow their business.
As an e-commerce entrepreneur, you want to make your products visible to the right target group at the right time. That's why our services include making sure your ads stand out and convert with smart strategies for Google Shopping PPC and Performance Max campaigns. In the Testing Phase & for the Bleeders, we work with the classic Google Shopping; for the Mid Funnel, Revenue Stars & Profit Stars, we work with Performance Max Campaigns, these all-in-one campaigns use AI to promote your products across all Google channels: from Google Search and Google Display to YouTube and Gmail. The result? More conversions.
Google Shopping is the tool for showing your products right at the top of Google, complete with images, prices, and reviews. But to get real results, you need to do more than just upload your product feed. With our expertise, we optimize your products in Google Merchant Center down to the last detail.
Many business owners underestimate the impact of traditional Google Search Ads (formerly known as Google AdWords). As the name “Google AdWords” suggests, the focus of Search Ads is primarily on keywords. Its impact is significant because Google AdWords ads always appear above SEO positions - with up to four ads at the top.
Using our proprietary marketing software, we measure the ratio of clicks to sales based on all keywords. Based on this data analysis, we set up the Google AdWords campaigns according to our proprietary technique: Focus Conversions.
Instead of advertising on generic keywords with a high CPC, we analyze the keywords that provide profitable conversions - including through your SEO channels. These are often the so-called longtail keywords such as “make + type.” Logical!
But why doesn't my current marketing agency use this technique in their Google Ads keyword plan, I hear you thinking.... The answer is simple: we're soon talking about hundreds or sometimes thousands of keywords, each of which needs its own ad (and preferably several). If you were to have this done on an hourly basis, it costs more than it brings in.
You probably know the saying: “Work smart, not hard.” That's exactly why we have something clever built into our software. We measure the relationship between keyword, conversion data (your return) and the product. If it meets our goals, our software automatically creates an ad based on the keyword and product content.
In addition to Google Shopping, this technique also allows us to achieve your goals through Google Search Ads / Google AdWords.
That's why we implement 7 to 9 contact moments needed to become a customer. So remarketing is essential - but you don't want to spend too much on it. After all, it's important to keep an eye on your return goal.
To reach future customers, we store visitors who show high interest but leave after their first visit (usually 97%) as a Google Ads Remarketing segment.
Google Display Ads allows us to use visual banners and ads to show your products to specific audiences based on their behavior and interests.
We therefore use Google Display Ads as a remarketing tool, targeting the 97% who did not purchase - based on behavior and interests. With previously stored server-side tracking data we show your products in display ads in places where they have the most impact, such as websites within your niche.
Google Display Ads can significantly increase your sales, if properly deployed.
As an e-commerce entrepreneur, it is essential to be visible where your target audience spends time online. Google Display Ads are the perfect way to promote your products or services through visual ads across millions of websites, apps and YouTube.
At GMU, we make sure your Display Ads not only stand out, but also convert.
Benefits of Display Ads:
We know how to use Display Ads effectively to increase your sales.
With Google Ads Sitelinks / callout extensions, we add additional links to your ads (for example, to Focus Conversions for Search Ads). This way, you not only claim more space in search results, but also lead visitors directly to specific product pages.
At GMU, we optimize your sitelinks data-driven for maximum impact and conversions. These links appear below the main ad and give users more choice. On mobile devices, they are often interactive and take up extra screen space - increasing the likelihood of clicks.
Direct navigation:
Send customers directly to popular or high converting pages, such as promotions, best sellers or categories.
This shortens the buying journey and increases the probability of conversion, leading to more effective ads and a higher return on investment (ROI).
Higher CTR (Click-Through Rate):
Sitelinks add extra relevance to your ads. Offering customers more options - for example, multiple links to specific pages - increases the likelihood that they will click through.
A higher CTR results in more visitors and a better quality score in Google Ads, which lowers the cost per click (CPC).
Greater visibility:
Your ad takes up more space in the search results, pushing competitors down.
Improved customer journey:
Customers find what they are looking for faster, leading to greater satisfaction and higher conversions.
With sitelinks, we improve the user experience. By sending customers directly to the right pages, we speed up the purchase process and reduce dropouts.
Result: more satisfied customers, faster conversions, and stronger customer loyalty and repeat purchases.
For e-commerce entrepreneurs with physical stores Google Local Inventory Ads The perfect way to increase sales both online and offline.
With Google Local Inventory Ads, you show customers what products are readily available in your physical store - while at the same time taking advantage of the benefits of your online presence.
With Google Local Inventory Ads, you show your products to users searching for items near them. Imagine this: a customer searches for “sporting goods store near me” on Google. If your physical store and inventory are linked to Google, your products appear in search results with information such as:
This makes the step to purchase - both online and in-store - much easier.
Benefits of Google Local Inventory Ads:
Online and offline synergy: Combine your webshop and physical store to maximize your reach.
We rarely use the Google Ads web interface to set up campaigns for Google AdWords or Google Search Ads.
With Google Ads Editor manage campaigns faster and more accurately.
We use Google Ads Editor to manage campaigns with speed, precision and effectiveness. This means more relevance and higher sales. Together, we ensure that your ads are not only managed data-driven, but also perform optimally.
Another big advantage of Google Ads Editor is the multi-account functionality. For clients with multiple sites, brands or campaigns, we can manage everything within a single view. This allows us to maintain control over the performance of individual campaigns while ensuring strategic consistency.
With Ads Editor, we can also complex campaign structures manage more efficiently. For example, for large accounts with extensive keyword lists or multiple ad groups, we can quickly apply filters to edit only the relevant parts. This allows us to analyze targeted performance, such as keywords with low CTR or ads that can be improved.
For e-commerce entrepreneurs, it is essential to know exactly which marketing efforts are generating revenue. A complete overview of all marketing channels - including SEO, SEA, direct website sales and email marketing - is crucial in this regard.
Ideally, this should also distinguish between sales of new customers and returning clients.
We measure exactly that with our software.
By conversions from Google Analytics 4 (GA4) linking to Google Ads, you will gain a better understanding of your customers' behavior and be able to use your ads more effectively.
A major advantage of this is that your turnover is not double-counted. After all, the sum of the parts can never be more than 100%. At GMU, we make sure that this linkage is seamless through our proprietary software, so that your the maximum return from your campaigns retrieves.
We know that managing online marketing campaigns can be complex.
To get the most out of your marketing budget, it is essential to monitor the performance of all your campaigns understand well and make informed decisions.
Therefore, we have developed our Google Ads Manager Software developed - a free Google Ads Consultant which is directly connected to your data via Google Analytics (GA4).
This tool allows you to accurately monitor and optimize all your online marketing channels.
And the best?
Even if you're not a customer, our software is completely free to use.
Link your Google Analytics (GA4) and gain valuable insights via this link.
Here are three key reasons why our software is the ideal and most transparent Google Ads consultant:
A healthy Return on Ad Spend (ROAS). - or your return on ad spend - is critical to the success of your business.
With our marketing software, you can continuously track your target ROAS without relying on manual reports or outside consultants.
We even have a handy app in the app stores, so you always have your key marketing insights live with you.
What does this mean to you?
Our software analyzes your campaigns day and night, so you always know if your campaigns are meeting your goals.
When your ROAS deviates from your goals, you see it immediately in our ROAS meter. This allows you to make quick adjustments and avoid budget losses.
By continuously monitoring, you are not only reactive, but also proactive. You can discover trends and capitalize on them so that you always stay one step ahead of the competition.
Our marketing app offers complete transparency and control, so you always know what's happening with your budget. No hidden costs, no ambiguity - just insight and results.
Where does your revenue come from?
Our marketing software gives you instant insight into the performance of all your advertising channels.
Whether it's Google Ads, SEO or Shopping, you can see exactly which channels are performing best.
You can analyze the revenue and contribution of each channel live, so you know where your budget is paying off the most. You can quickly see which channels are underperforming and make targeted improvements.
Because the data is linked directly to your Google Ads account, the insights 100% reliable and up-to-date.
With these insights, you can refine your strategy and focus your budget on the channels that deliver the most value.
Understanding your customer segments is essential to a successful marketing strategy.
Our Google Ads Consultant software shows exactly how much revenue comes from new customers and how much comes from returning customers.
Why is this important?
Attracting new customers is often more expensive than retaining existing ones.
By analyzing this distribution, you can better align your marketing goals.
You can optimize campaigns for customer retention or focus more on acquisition.
This will give you a better understanding of the Customer Lifetime Value (LTV)., which is crucial for long-term growth.
Our software provides not only insights, but also concrete tools to adjust and improve your strategy.
Our software is not just an app - it is your personal, transparent consultant.
Because it's directly linked to your data, you don't have to rely on estimates or external reports.
You get 100% transparency and objective insights, so you can make informed decisions.
Our Google Ads Consultant software gives you real-time insight into Google Ads analytics, conversion tracking and all the key metrics of your campaigns.
Our approach provides not only monthly reports, but also live insights through our app, so you can see exactly how each segment is performing.
And the best part?
Our software is fully free - even if you are not a customer.
This way, we give everyone the chance to get a better grip on their Google Ads campaigns and grow, regardless of experience or budget.
Are you an entrepreneur with a turnover of more than €10,000 per month Or do you have the ambition to achieve it?
Do you already have the necessary traction, but still can't manage to scale up?
Perhaps you already work with a marketing agency that manages your Google Ads, but you're wondering if it's done optimally.
Or maybe you feel frustration because your competitor is always visible, while you are struggling to get returns from Google Ads.
Our Profit Machine is built for e-commerce entrepreneurs like you - entrepreneurs who know that success in Google Ads is all about profits, new customers and scalability.
Every day that you are not #1, your competitor grows.
With our advanced strategy for Google Ads, Google Shopping, Google Video Ads, Google Responsive Display Ads and PPC marketing you stay ahead of your competition.
Our experts provide seamless integration with Google Merchant Center, Google Analytics and tools such as Google Ad Manager To achieve the best results.
If your Google Ads campaign partner We'll guide you on your way to profits. Discover how a powerful Google Ads configuration and a data-driven approach Leveraging the full potential of Google Ads.
Thanks to our years of expertise, we can offer a customization strategy offer that perfectly matches your specific goals.
Whether you have a e-commerce entrepreneur are looking to scale up, or an established player looking to expand its Google Ads cost or ROAS wants to optimize - our approach ensures concrete results and higher profitability.
Ask for a non-binding conversation to and find out how we can transform your Google Ads account into a automated profit machine.
