What you will do

At GMU, you will work on two pillars of our technology:

Business Analytics App

Free, revolutionary business intelligence for every online entrepreneur.

Easily generated business analytics and clear insights for profitable growth
Continuous clarity about your ROI progress, so you can make informed decisions with confidence
Monitor directly your Return on Ad Spend (ROAS)., sales, investments, visitor traffic and conversion rates
Anytime, anywhere access To comprehensive insights so you stay one step ahead of your competitors
In-depth customer analysis: track both new and existing customers with detailed statistics

Martech Automation Software | Help build the system behind 900% ROI

To make these exceptional results possible, we develop our own Marketing Technology Software (Martech Automation).

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A Decision Hierarchy (Decision Engine):

Dynamic decision rules are applied here. They automatically determine Where and how budgets are allocated for maximum growth.

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Feed Automation Systems:

Product feeds, ad copy and targeting will be automatically optimized based on real-time data.

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About you

Minimum 7-10 years of practical experience with Google Shopping, Google Ads and performance marketing
A true high performer with in-depth expertise in ROAS/POAS optimization and advanced bidding strategies
Experience with feed management, custom label strategies and large-scale campaign markets
Familiar with Google Ads scripts, server-side tracking and automation To maximize efficiency
Able to complex e-commerce ecosystems understand and translate into scalable growth strategies
A strategic sparring partner For e-commerce clients: you connect business goals with measurable results
Proactive, innovative, and not afraid to work with AI, automation and generative technologies
Always looking for smarter workflows: you invest time in R&D and test advanced marketing solutions
Comfortable with full ownership: from campaign design and optimization to reporting and scaling up
A team player Who enjoys working with international e-commerce entrepreneurs and top specialists

Your toolkit

Google Ads & Shopping (PLA, PMax, Search, Display, YouTube)
Merchant Center & feed management (DataFeedWatch, Channable or similar tools)
Tracking & Measurement: GA4, GTM, server-side tracking, attribution modeling
Automation & scripts: Google Ads scripts, rules and API integrations
Performance strategy: ROAS/POAS optimization, profit-driven marketing, growth modeling
AI & innovation: Leveraging AI tools for campaign optimization, reporting and workflow efficiency

AI, R&D & Innovation

Use AI to speed up learning, testing and optimization
Practical experience with AI tools that increase scalability, forecasting and efficiency
You spend some of your time R&D and cutting-edge marketing technologies
You actively contribute to a innovation culture and shares insights with the team
You will work with international e-commerce entrepreneurs and industry partners

Ownership, Creativity & Freedom

Full responsibility About your accounts and projects
Enormous freedom to creative, data-driven solutions to design
Working in a culture that innovation and experimentation stimulates

Extra bonus points if you have:

Experience with AI-driven bidding strategies
Knowledge of Large Language Models for marketing automation
Experience with Machine Learning applications in performance marketing
A proven track record in international e-commerce growth

🏆 Why you will enjoy working with us

💎 We work exclusively with senior developers and marketers

⬆️ Top 10 FD Gazelle: One of the fastest growing companies in the Netherlands

💰 An average customer ROI of 900% (satisfied customers!)

❤️ Our customers rate us with a 9.6/10 and love working with us

🚀 21 years of experience in perfecting our technology - And we have only just begun!

💻 Work with the best hardware: you get the fastest laptop and a 49” curved cockpit screen, allowing you to code across 5 screens simultaneously.
Want to work with an epic setup? It's possible with us!

📚 Opportunities for training, new challenges and advancement to leadership positions

💸 An exceptionally competitive salary that fits your experience

🎯 Ready for the ultimate challenge?

👉 Click on Apply Now and shows why You are the high performer we are looking for! 🚀

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💡 Our culture? We don't call ourselves “staff,” we call ourselves a family.

🍽️ Luxury team dinners every 12 weeks

🎮 Game Night every Tuesday

🚀 Quarterly outings and team activities

🏡 Hybrid working? Working from home occasionally is fine, but team bonding and knowledge sharing are key; that's why we're usually together at our office in Meppel.

✈️ Freedom to temporarily work from abroad (for example, workcation)

🌎 International collaboration with e-commerce entrepreneurs and tech partners

🧠 20% R&D time, continuous innovation and diving into the latest technologies

🤖 AI as a growth accelerator: We leverage AI to learn faster and develop proofs of concept even more quickly.

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Senior Google Shopping Specialist / Performance Marketer